8 Marketing Methods To Help
Gain Pressure Washing Customers
Discover critical steps to help you gain more exposure and pressure washing clients.
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Pressure Washing Marketing Tips
8 Pressure Washing Marketing ideas to help attract clients
Let’s look at some ways to Get Pressure Washing Business.
TIP #1…. Door Knocking
Door knocking can be effective with the right mindset and preparation. It’s important to have a positive attitude, be friendly, and ready to engage with whoever answers the door. Prepare a concise script highlighting the benefits of your product or service. Dress professionally, have necessary materials, and be respectful of people’s time and privacy.
Overall, door knocking can be a reliable way to quickly build up your pressure washing client base. By staying consistent, having a positive attitude can effectively connect with potential clients and help to grow your business. You should keep in mind that not everyone will jump at your offer but they may have a relative, friend or even a co-worked looking for your services. It’s important to have professional business cards and flyers to hand out during door knocking to help leave a lasting impression on potential clients. This can reinforce your credibility and make it easier for them to contact you in the future.
Stay positive, move on if someone isn’t interested, and focus on engaging potential customers to increase sales. Be prepared to get a lot of No’s but trust that there are YES’s which could lead to more business. The key is marketing in volume.
TIP: Be sure to have a professional door hanger to leave if no one is home. VIEW EXAMPLES
TIP #2…. Be Social
Use social media platforms like Facebook, Instagram, and Twitter to display your work and draw in clients. Post engaging content, share before-and-after photos, and ask for reviews from happy customers.
BE SOCIAL don’t just post and forget! It’s called SOCIAL Media….Engaging with your audience, responding promptly to comments and messages, and encouraging followers to share your content are crucial for building relationships, increasing brand loyalty, and reaching a wider audience. Ultimately, using social media effectively can help grow your business and establish yourself as a trusted service provider in your community.
TIP: When you are done with your services, ask the homeowner to take a photo with you in front of the home and ask them to post the photo to their social media (and their community group if they have one) with a short write up about their experience. Something short and sweet i.e. Joel from XYZ Pressure Wash just pressure washed my house and driveway. He did an amazing job, Call Joel if your in need 555-867-5309. Ask permission of the homeowner to share the same photo on your social media as well to show off your completed wash and happy customer!
TIP #3…. Use Your Customers
Word-of-mouth referrals are a cost-effective way to generate new leads for your business by encouraging satisfied customers to spread the word about your services. This form of marketing, based on trust and personal recommendations, is highly effective in attracting new customers. Happy customers are more likely to refer others to your business, leading to a snowball effect of referrals and increased sales.
Word-of-mouth referrals are a powerful tool for attracting new leads to your business. By simply asking your customers to spread the word about your services, you can reach a wider audience in an informal and cost-effective way.
Online reviews also play a crucial role in attracting new customers. Encouraging satisfied customers to write positive reviews can help build your reputation as a trustworthy business and attract potential clients who discover your business online. By utilizing both word-of-mouth referrals and online reviews, you can effectively grow your customer base and increase your business’s visibility.
TIP: When you are finished with your services send the customer a Thank You Message via text or email and ask for reviews and referrals. Asking for customer reviews and referrals is essential for business growth. Requesting positive feedback from satisfied customers not only showcases credibility but also builds trust with potential clients. When asking for a review, express gratitude, explain the value of feedback, and encourage sharing with friends and family. Provide clear instructions for leaving reviews on various platforms (provide url links to make it easy for them) and follow up to show appreciation. Leveraging positive experiences can help build a strong reputation and attract new clients. And it’s FREE!
TIP #4…. Struggling To Get Pressure Washing Customers?
Starting a new pressure washing business can be tough, but offering a GIVE-A-WAY can be a great way to kickstart your marketing efforts. By offering your services for free to friends and family in exchange for some marketing opportunities, this can quickly help build up your client base. Part of the exchange for your services is to allow you place your yard sign for a week or so in their yard to market your business within their neighborhood.
One more benefit is.… Many times neighbors will stop and ask you for an estimate while you are there performing the house wash! Be sure to have your job site sign visible while working.
Another strategy to help gain pressure washing customers is by offering Free Exterior House Washing, This is done using your social media to create a House Pressure Washing GIVE-A-WAY. You have the people who enter the GIVE-A-WAY share your posts as part of the rules to enter the GIVE-A-WAY, this will help you gain exposure for your pressure washing business and potentially attract new customers.
TIP: You can also offer discounts to everyone who enters the GIVE-A-WAY, increasing the chances of securing more work after the GIVE-A-WAY is over! Hey, they entered because they need the service, right? It’s another opportunity to grab some house pressure washing customers while they grab a discount!
BONUS TIP: When working in neighborhoods, promote your services to surrounding homes to attract potential customers by carrying flyers or door hangers with information about your services. Including an estimate sheet on the back of the marketing materials can be especially effective in attracting new business, allowing homeowners to easily see the cost of your services and leading to more inquiries and bookings. By being proactive in your marketing efforts, you can increase visibility and attract more customers in the neighborhoods you work in.
Overall, investing in a GIVE-A-WAY can be a smart move for your pressure washing business. It may require some initial work for free, but the potential benefits in terms of marketing and customer acquisition make it a worthwhile investment.
TIP #5…. Go Local!
Go Local….Create a local business listing to boost visibility for your pressure washing business. Search engines trust accurate business data, boosting your chances of ranking high for local searches. This leads to more clients and business growth.
A local business listing is an online profile that includes essential information such as your business name, address, and phone number (NAP). It also typically includes additional details like business hours, website, and services offered. These listings help customers find and contact your business easily and improve your online visibility. local business listing for your pressure washing services
Don’t wait, let’s get your business listed! CONTACT US TO GET STARTED
TIP: Contact Us to get your business listed in directories to help you be found locally!
TIP #6…. Networking Works
Networking with local businesses is a great way to grow your own business. Partnering with companies such as real estate agencies, property management firms, and landscaping companies can help you reach a wider audience. Offering discounts for referrals can bring in new clients and strengthen relationships with referring businesses. Collaborating on marketing campaigns can also help expand your reach. Overall, networking with local businesses can benefit everyone involved by reaching new markets, building brand strength, and forming valuable community relationships. Reach out to other businesses in your area to discuss potential partnerships.
TIP: Join a Local Business Networking Group. Business networking groups are a excellent way to get leads!
TIP #7…. List Your Business On Google!
Add Your Business…If you haven’t already added your business, visit the Google Business Profile page and register by filling in all the required information like business name, address, category, etc..
TIP: Be sure the information you provide is accurate, google rejects incomplete profiles and inaccurate listing information.
TIP #8…. Have A Website OR???
Do You Have A Website OR??? Having a website is crucial for your pressure washing business to establish an online presence. A well-designed website creates a professional image and impresses potential customers. It serves as a 24/7 sales tool, generating leads and driving sales even when you’re not working. Don’t miss out on the opportunity to showcase your services and attract new clients by neglecting the importance of a professional website.
TIP: A professional-looking pressure washing website that is bright and stands out can make a big difference in attracting customers and closing jobs at your desired price point. Having a visually appealing website can leave a positive impression on potential customers and set you apart from competitors. Check Out Our LIVE WEBSITE TEMPLATES
Get A Bonus Pressure Washing Marketing Idea Below
Bonus Marketing Idea
Implement email marketing for your pressure washing business to attract new customers. Offer discounts in a newsletter, allow website sign-ups, and send targeted emails with provides such as MailChimp for maximum impact.
Include links to your blog posts and social media to enhance your online presence.
- Strengthen Prospect Relationships
- Include Links To Your Social Media
- Promote Your Blogs
- Offer Members Only Deals
- Keep Members Top Of Mind
A call to action (CTA) is crucial in email marketing campaigns to prompt recipients to take action, such as clicking a link, making a purchase, or referring someone to take advantage of an offer. A clear and compelling CTA can boost engagement and drive conversions, so always include one in your emails.
Email marketing is essential for small businesses to thrive.
Pressure Washing Marketing Essentials
Local Focus Online Presence: Word of mouth marketing is effective, but not enough on its own. You need an online presence for your pressure washing business. Enhance local online visibility to help attract more local traffic, generate leads, and land more jobs.
